The African Artists’ Association Hosts Virtual Reality Mixer with Black Public Media and The In.Flux Lab at the American Film Institute

Industry: Entertainment

The African Artists' Association hosts a one of a kind event aimed at making VR content production more accessible to its membership.

Los Angeles, CA (PRUnderground) July 22nd, 2019

The African Artists’ Association, a Hollywood based non-profit organization, has partnered with Black Public Media and The In.flux Lab to host a virtual reality mixer on Saturday, August 3rd, 2019. The event, the first of its kind hosted by the organization, seeks to expose the emerging technology known as VR to an audience that is underrepresented within the VR industry, disseminate practical information about the industry, and inspire more people of color to explore a new storytelling medium.

Recognizing the fact that very little VR content is made by and for people of color, the mixer will provide a unique opportunity for attendees to engage with talent on the frontlines of this emerging extended reality (XR) market that includes VR, AR, MR and immersive content. Slated to attend are producer Amanda Shelby, of GRX Immersive Labs, who will talk about producing 360 music videos, commercials, and short films and Tameka Kee, founder & creative director of The In.flux Lab, who will moderate the discussion.

Our program will include screenings of Traveling While Black (2019), a VR documentary directed by Oscar-winner Roger Ross Williams and co-directed by Ayesha Nadarajah. The documentary debuted at the Sundance Film Festival and just received a 2019 Emmy nomination for Outstanding Original Interactive Program. We also will screen NeuroSpeculative AfroFeminism (2017), an animated, sci-fi short created by Hyphen-Labs.

The event will take place at the American Film Institute from 4-7pm. Tickets are free for African Artists’ Association members and $15 for non-members. To RSVP visit

About The African Artists’ Association

The African Artists’ Association is a 501c3 nonprofit based in Hollywood, California. It is an organization of a globally diverse, international talent pool of business-minded artists and industry professionals from a broad spectrum of disciplines, including actors, producers, filmmakers, writers, musicians, post-production specialists, entertainment business professionals and more who are supportive of the mission of the organization.

About Black Public Media
Funded by the Corporation for Public Broadcasting, New York State Council on the Arts, MacArthur Foundation, and others, Black Public Media supports Black filmmakers and content about the Black diaspora. In an effort to increase the amount of Black creatives working in VR, AR, and AI–storytelling mediums in which Black talent is vastly underrepresented–BPM started hosting BPM+ mixers in June 2018.

About The In.flux Lab
Founded by Tameka Kee, The In.flux Lab is a creative technology collective that produces media and events in Los Angeles. Previous events include the The In.flux Reality Mixer and Scaling AR & VR with Ad Tech, plus events about Cannabis & Advertising and Artificial Intelligence & Advertising.

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