The Mom’s Choice Award® Names Here Comes Ingo Among the Best in Family-Friendly Products

Industry: Book Promotion

Odeta Xheka Visuals is honored to announce that picture book Here Comes Ingo has earned the prestigious Mom's Choice Award®. Having been rigorously evaluated by a panel of MCA evaluators, Here Comes Ingo is deemed among the best products/services for families.

Brooklyn, NY (PRUnderground) March 5th, 2019

The Mom’s Choice Award® has named picture book Here Comes Ingo as among the best in family-friendly media, products and services. The MCA evaluation process uses a proprietary methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost. “I am thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says  Odeta Xheka, the creator of the book. “I know all the great things the MCA does to connect consumers, educators, and caregivers with the best products and services available for families”.

To be considered for an award, each entrant submits five (5) identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval. “Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”

With the evaluation now complete, the testing samples of Here Comes Ingo will be donated to schools, libraries, hospitals and nonprofit organizations.

About Here Comes Ingo:

Created by Odeta Xheka of Odeta Xheka Visuals, Here Comes Ingo is a great example of the benefits of art in early childhood development. This unique picture book invites children to switch seats with the illustrator via painting, coloring and drawing directly ON the page in order to tap into their creativity and let the imagination soar. An artist first and foremost, Odeta Xheka came up with the idea of this book after observing her children spend longer and longer stretches of time “painting on mommy’s art” using their crayons, color pencils, stickers and glitter to add their own ideas to the art prints in their room. Soon after, Here Comes Ingo a book that offers children an unparalleled sense of agency which in turn encourages exploration, self expression, logical thinking and creativity came to life.

Here Comes Ingo was released on January 13, 2019 and is available in hardcover and paperback formats. Readers can get their copy on Amazon, Barnes&Noble or on the publisher’s website.

About the Mom’s Choice Awards®:

The Mom’s Choice Awards® (MCA) evaluates products and services created for children, families and educators. The program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 55 countries. Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence seal of approval when selecting quality products and services for children and families.

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