Sustainable Men’s Underwear Startup Native Undies Makes Effort to Bring Fashion Manufacture Back to the United States

Industry: Fashion

The apparel industry is notorious for its lax ethical standards in global manufacture. Native Undies is a new, mindful apparel brand focused on offering eco-friendly underwear made in the USA by well-paid, adult workers.

Lewes, DE (PRUnderground) January 19th, 2023

In an effort to boost profits, many fashion brands allow their products to be produced in the third world under unimaginable conditions, often including child and slave labor. Combine this with the harm these brands also commit to the environment, and many shoppers are driven to find wholesome alternatives. Start up apparel company Native Undies understands these issues well, and are pursuing a path far away from mainstream fashion. Their line is based around Made in the U.S.A premium men’s underwear, by paying workers fair wages, in ethical environments. Native Undies pre-sales will be available in the next few weeks at its new crowdfunding campaign on Kickstarter.

“Our hearts are completely behind the idea of doing an apparel brand the right way,” remarked founder Steven Visic from Native Undies. “A big part of that vision is not just being self-centered, but helping encourage a thriving, healthy, vibrant community around us. Our company is doing its part to bring fashion manufacture back to the United States, where we can be sure workers are treated like part of the family, with dignity and respect.”

So far, the Native Undies line includes sustainable briefs and sustainable trunks, both made to the highest standards using natural beech wood fibres (this produces the softest, most comfortable underwear you can wear). Its catalog is expected to grow steadily with the brand.

According to the company, in addition to its position on manufacturing, it is also committed to doing its best to stop climate change, fight global warming, and to reduce waste and micro-plastics entering our environment, while building relationships with like-minded shops and influencers.

To support the brand and its vision on Kickstarter visit  You will also receive Early Bird discounts on their underwear range.

About Native Undies

Native Undies is a fully sustainable men’s apparel brand. Our vision was sparked from a true passion to see the world we leave future generations be pollution, plastic and waste-free.

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