Posts Categorized: Advertising & Marketing

Resonate Adds Analytics Sales Leader Jason Schneider as CRO to Capitalize on Growing Demand

Posted filed under Advertising & Marketing.

Resonate, a leading provider of consumer intelligence-to-activation software, today announced the appointment of Jason Schneider as Chief Revenue Officer. Jason brings over 15 years of experience and leadership in sales and customer-facing roles, particularly in helping marketers understand the critical role of analytics solutions in growing their businesses. “Resonate helps clients better understand and connect… Read more »

Advice Local Names Search Engine Optimization Expert Bill Hartzer as Senior VP of Agency Services

Posted filed under Advertising & Marketing.

Yesterday, Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. He was formerly Senior Strategist at Globe Runner. “I’m very excited about joining Advice Local,” Hartzer said. “I get to bring my local and technical SEO experience to this progressive digital marketing agency. I… Read more »

Resonate Application on Oracle Marketing AppCloud to Give Brands Unparalleled Consumer Intelligence

Posted filed under Advertising & Marketing.

Resonate, a leading provider of intelligence-to-activation technology that helps consumer brands connect more deeply with their customers, today announced that its consumer intelligence application is now available on the Oracle Marketing AppCloud. Resonate Analytics now integrates with Oracle Data Management Platform (Oracle DMP) to provide marketers with insights into their current customers’ motivations, values, media… Read more »

With Resonate’s Enhanced Platform, Brands Will Never See Consumers the Same Way Again

Posted filed under Advertising & Marketing.

Resonate, a leading provider of consumer intelligence-to-activation software, today launched Resonate HI-RES, a powerful new version of its platform that allows brands to combine their first-party data with Resonate’s proprietary, best-in-class data on consumer motivations, values, purchase behavior, media consumption and demographics. Using this enhanced version, brands can now gain the most complete and in-depth… Read more »