With coronavirus affecting every aspect of our lives personally and professionally, how should publicists and companies think about PR and press releases during these sensitive and uncertain times? For one, PR professionals and online marketers are fortunate that all of us can do our job from anywhere with an internet connection, so marketers are still… Read more »
If you are new to Public Relations (PR), it can be confusing to understand the difference between issuing a press release and pitching a story to the press. It may feel like it’s all the same thing, but it’s not. The effort and results are completely different. Let’s take a closer look. Distributing a Press… Read more »
When someone searches your company in Google, it is important to have fresh and positive news about your business. It shows your company is active and growing. When a searcher doesn’t find anything, or the news is old, people can sometimes wonder “What’s wrong?” and assume the company is in trouble. Sometimes it can be… Read more »
We all know an image can add a whole new dimension to a press release (or any marketing campaign). But it can be hard (or expensive) to create or find a good one. No more. You can find 550,000+ free images you can use however you want (according to them) at Unsplash.com. So search a… Read more »
A lot of us would like to put out regular press releases to show that our companies are active and to get our news out into Google News, social media and the web. But they do take time to write, so sometimes it can be a good thing to outsource to an expert. If you… Read more »
