Posts Tagged: marketing mix modeling

Synovate MMA Announces Two New Hires, Including the Former Director of Business Analytics at Novartis

Posted filed under Advertising & Marketing.

Marketing Management Analytics (www.mma.com), the analytic consulting unit of global market research firm Synovate, announced today the hiring of Mitch Weintraub as Vice President, Account Management and Matthew Abrena as Associate Director, Client Services Analytics. Weintraub has over 20 years’ experience on both the supplier and manufacturer side. Previously, he was Director of Business Analytics… Read more »