Case Study: Press release coverage for Girls in Tech Phoenix Chapter launch event

Industry: Case Studies

(PRUnderground) June 7th, 2017

This week we want to highlight an example of the results you can achieve when you send a press release on We look at a press release published by an awesome organization that empowers girls and women around entrepreneurship and technology, called Girls in Tech founded by Adriana Gascoigne in 2007. The occasion of the press release was the launch of a new chapter in Phoenix, Arizona. The press release in its entirety is here “Phoenix Chapter of Girls in Tech Hosts Launch Event”.

First we want to note something that is seemingly simple, but that many do not do – their savvy publicist/PR firm includes the location (Phoenix) of the new Girls in Tech Chapter in the main headline. This makes it much more likely to show up in search results when people are searching a) from the Phoenix area and/or b) using the keyword ‘Phoenix’ in their search. You might be thinking, yes of course they included Phoenix, but having analyzed 10,000+ press releases at, you would not believe how many similar press releases leave out the relevant location from the headline for local events, conferences, seminars, openings, etc. It could have been a simple oversight to just put ‘Girls in Tech Hosts Launch Event for New Chapter’ without including the city. But they got it right and here is the proof.

When we do a search for “girls in tech phoenix” in Google, their press release shows up twice on the first page of Google, jumping ahead of over 4.4 MILLION other possible search results.

We see the same thing in Bing:

When we analyze how many times the press release is indexed in Google through our awesome distribution network of news and TV websites, it makes sense that it has a good chance of reaching page 1 for relevant search phrases.

(It is important to note that ALL of these pickup results for the same press release do not show up at the top of the search results. The Google algorithm typically picks 1-2 to push higher and then suppresses the rest, but they are there and available depending on the search.)

The press release was also published across the web including local Arizona TV websites, the CBS 5 station in Phoenix, and Tucson News Now, the CBS TV affiliate in Tucson, as well as and all of these news sites.

When we look at Social Media we see more chatter on the topic including the post on our Twitter profile from PRunderground.

For $49.99, that is a lot of instant coverage. Although the PRunderground service never replaces personal outreach to writers and editors by a connected Publicist or company insider, it does let even companies with small budgets get the word out about their announcements.

We hope that the new Girls in Tech Phoenix Chapter is a huge success. Definitely check out their launch event if you are interested!

(Note: All Case Studies are intended to objectively show the actual ranking results and activity from a specific client press release on They are not meant to be endorsements of either the PRUnderground service or the client’s business, but just an interesting real sample of possible results.)

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