For one, it was an educational smorgasboard of events for the fashionable dames and gentlemen or Russia’s capital – with ten lectures by the country’s best designers, stars and stylists over the course of just two days, and individual sessions given to more than 4,000 visitors by professional hair and makeup artists provided by Mary… Read more »
Singles Day is said to be the largest shopping event globally, outgrowing Black Friday and Cyber Monday together. How does a conceptual shopping holiday arise and what is next? How do e-commerce businesses adapt to this growing shopping event? What started as a demand for an anti-valentines day and celebration of self-love has rapidly turned… Read more »
PRESENTATION | Sergey Soroka x On Course Before 2016, designer Sergey Soroka focused on menswear, and maybe, that is why most of the looks in the new collection featured austere lines, masculine shapes, and a basic pallet of colors with prevailing black and white combinations, as well as dark blue and dark grey shades. However,… Read more »
PRESENTATION | SNIFF The brand of Elizabeth Davydova , which started as project was filled with irony and nostalgia about Moscow rave culture of 2010s, gradually turned into the platform for the interaction of the new generation underground and its influencers, modern hip-hop culture and street fashion. FUTURA is a collaboration with the famous instabloger… Read more »
PRESENTATION | ASADULLINA The SS 20 collection is called the “Last outbreak”. The name is linked with the coral reef extinction problem. In the context, the color plays an important role in the clothing and its flashes symbolize the tragic death of a coral polyps colony. GLOBAL TALENTS: SOJI SOLARIN (Germany) What does it mean… Read more »
