If you are new to Public Relations (PR), it can be confusing to understand the difference between issuing a press release and pitching a story to the press. It may feel like it’s all the same thing, but it’s not. The effort and results are completely different. Let’s take a closer look. Distributing a Press… Read more »
When someone searches your company in Google, it is important to have fresh and positive news about your business. It shows your company is active and growing. When a searcher doesn’t find anything, or the news is old, people can sometimes wonder “What’s wrong?” and assume the company is in trouble. Sometimes it can be… Read more »
We all know an image can add a whole new dimension to a press release (or any marketing campaign). But it can be hard (or expensive) to create or find a good one. No more. You can find 550,000+ free images you can use however you want (according to them) at Unsplash.com. So search a… Read more »
As many of you know, we added the PRuMax distribution officially as of January 1st. It offers the most pickup of our distributions and is priced at $309 per distribution (up to 500 words As of June 1 2020 Now up to 750 words included). What we have typically seen early on here is pickup… Read more »
Key takeaways: Industry employment grows for four consecutive years, though jobs are still well below 2009 peak levels. Employment for the PR industry stood at 290,910 jobs in 2016, roughly 5,000 jobs lower compared to 2009. Real wage growth almost non-existent for PR Specialist positions over the past 9 years. Annual real wage growth was… Read more »
