The most important part of your press release on PRUnderground.com is the headline. Do NOT take this lightly. If your headline doesn’t work, then that poignant quote from your CEO in paragraph 3 or even that big announcement in the first sentence do not matter – because they are much less likely to get read…. Read more »
It can be quite difficult to get your business written about in the press, but when you do, be sure you are extending the life of that coverage by printing it, framing it for your reception area, linking to it through your website, and distributing it to prospective clients. It gives your business public credibility… Read more »
Every month we like to show real results from press releases run on PRUnderground.com. Here is one from last week entitled “Texas Honors Small Business Owners by Celebrating Social Media Day June 29“. It basically announces the third annual DFW Rocks Social Media 2014 conference hosted by social media coach/strategist Lissa Duty. So let’s take… Read more »
Google News has become one of the most widely read sources for news announcements. It takes a different approach than a typical news site – instead of providing one view on a topic it sometimes links to hundreds sources so the reader can get different perspectives from different news outlets. Google News also publishes company press… Read more »
Since there are quite a few PRUnderground.com clients who are issuing press releases for books, we thought we would answer a common question of how does someone submit a book for review to the New York Times Book Review. Obviously a press release is a quick, but limited, way to market your book. You really… Read more »
